Content

• Researching potential new markets
• Exploring innovative approaches and creative ideas for their business potential
• Assessing the impact of external factors on marketing opportunities
• Evaluating each component of the marketing mix
• Marketing mix decisions linked to organisational, strategic and marketing objectives

Learning Objectives

• Identify and investigate marketing opportunities
• Evaluate required changes to current marketing operations
• Evaluate the significance of each component of the marketing mix and their interrelationships
• Determine the marketing mix for specific markets
• Monitor and adjust a marketing mix
• Identify market research needs
• Define market research objectives
• Define data gathering approaches
• Develop market research plan

Please note: Participants with limited marketing knowledge should complete ‘Market Analysis’ prior to attending this program.

This program is nationally accredited and includes assessment at AQF Level 5.

The learning outcomes provide the National Competency Standards for:

• BSBMKG501B – Identify and evaluate marketing opportunities
• BSBMKG502B – Establish and adjust the marketing mix
• BSBMKG506B – Plan market research

A compulsory textbook is required. This cost is included in the total course value.

To download the course outline as a PDF, please click here.