Content

• Key elements of marketing: product, price, promotion and place/distribution
• The role of advertising, sales promotion, public relations and publicity within the marketing communication strategy
• Measuring and evaluating effectiveness of marketing communications
• Case studies in promotions management
• Building effective marketing communications goals and objectives

Learning Objectives

• Identify key elements of the marketing and promotion strategies process
• Define and develop marketing communications goals and objectives
• Identify and define the role of promotion in the organisation’s marketing strategy and establish appropriate budgets
• Prepare an integrated marketing communication plan

To download the course outline as a PDF, please click here.