Content

• Identify criteria to segment the market in accordance with the marketing plan
• Research and assess information for profiling the market
• Use profiling information to segment the market
• Select appropriate marketing strategies
• Profile the target audience
• Develop a positioning strategy

Learning Objectives

• Identify criteria to segment the market in accordance with the marketing plan
• Research and assess information for profiling the market
• Use profiling information to segment the market
• Select appropriate marketing strategies
• Profile the target audience
• Develop a positioning strategy

This program is nationally accredited and includes assessment at AQF Level 4.

The learning outcomes provide the National Competency Standards for:

• BSBMKG401B – Profile the market

To download the course outline as a PDF, please click here.