Market Analysis » Australian Institute of Management

Sales & Marketing
Market Analysis ( 07 )

This program provides participants with an understanding of critical marketing activities and framework for achieving company goals and improved profits. Participants are introduced to key marketing tools to identify customer needs and develop market plans and products.

Location
AIM SA - Centre for Management Development

Duration
1 day, 9am - 4.30pm

Investment
Professional Member : $525.00
Corporate Member : $555.00
Non-Member : $615.00

Commencement Dates
24 Aug 2012
13 Dec 2012

Recommended For
People who are required to plan for and deliver products and services to customers. Marketing and sales staff requiring an update or refresher, or managers who require an understanding of core marketing principles will also benefit from this program.

Content

Introduction to the formal framework of marketing
Your marketing tools
Key philosophies of marketing
The marketing audit
How to segment markets and choose targets
The importance of buyer behaviour
Introduction to market research
Pricing tactics
How to combine your promotional tools
Understanding the importance of marketing systems
The marketing plan

Learning Objectives

Contribute to effective marketing strategies and plans
Use selected marketing tools
Identify the role and function of marketing within an organisation
Develop a framework for a marketing plan
Interpret trends and market developments
Analyse qualitative results
Report on market data

This program is nationally accredited and includes assessment at AQF Level 5.

The learning outcomes provide the National Competency Standards for:

BSBMKG507A – Interpret market trends and developments

To download the course outline as a PDF, please click here.

Market Analysis
1 day, 9am - 4.30pm

Location: AIM SA - Centre for Management Development
Date:

Professional Member

$525.00

Number required

+ Add to Cart

Market Analysis
1 day, 9am - 4.30pm

Location: AIM SA - Centre for Management Development
Date:

Corporate Member

$555.00

Number required

+ Add to Cart

Market Analysis
1 day, 9am - 4.30pm

Location: AIM SA - Centre for Management Development
Date:

Non-Member

$615.00

Number required

+ Add to Cart

Home » Courses & Qualifications » Sales & Marketing » Market Analysis

Training Resources

1.	AIM SA Participant Handbook (PDF)
2.	AIM SA Learning Pathway (PDF)
3.	Training Information & Policies (PDF)
4.	Government Training Incentives
5.	Skills Recognition
6.	Booking Terms & Conditions

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