Manage Marketing Performance » Australian Institute of Management

Sales & Marketing
Manage Marketing Performance ( 05 )

This program covers topics such as communicating marketing plans to others, coordinating promotional and sales activities, monitoring progress, making required corrections and reviewing marketing plan effectiveness. The program will ensure participants possess the skills necessary to turn a conceptual plan into day-to-day operational activities.

Location
AIM SA - Centre for Management Development

Duration
2 days, 9am - 4.30pm

Investment
Corporate Member : $915.00
Non-Member : $1015.00
Professional Member : $865.00

Commencement Dates
28-29 Jun 2012
13-14 Sep 2012
4-5 Dec 2012

Recommended For
Those new to the marketing field and involved in formulating and/or delivering services or products to internal and external customers.

Content

Prioritising marketing strategies
Identifying marketing resources
Monitoring marketing decisions against marketing policies and objectives
Monitoring marketing results and revenue against budgets and costs
Analysing customer reactions, satisfaction and feedback and identifying trends
Evaluating the target market and market segment in line with customer characteristics

Learning Objectives

Implement marketing strategies and tactics
Monitor marketing strategies and tactics
Evaluate and improve marketing performance

This program is nationally accredited and includes assessment at AQF Level 5.

The learning outcomes provide the National Competency Standards for:

BSBMKG514A – Implement and monitor marketing activities

To download the course outline as a PDF, please click here.

Manage Marketing Performance
2 days, 9am - 4.30pm

Location: AIM SA - Centre for Management Development
Date:

Corporate Member

$915.00

Number required

+ Add to Cart

Manage Marketing Performance
2 days, 9am - 4.30pm

Location: AIM SA - Centre for Management Development
Date:

Non-Member

$1015.00

Number required

+ Add to Cart

Manage Marketing Performance
2 days, 9am - 4.30pm

Location: AIM SA - Centre for Management Development
Date:

Professional Member

$865.00

Number required

+ Add to Cart

Home » Courses & Qualifications » Sales & Marketing » Manage Marketing Performance

Training Resources

1.	AIM SA Participant Handbook (PDF)
2.	AIM SA Learning Pathway (PDF)
3.	Training Information & Policies (PDF)
4.	Government Training Incentives
5.	Skills Recognition
6.	Booking Terms & Conditions

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