Content    

• Defining client relationships - both good and bad
• The long term benefits of developing strong client relationships
• The investment decision in building relationships with clients
• Methods of identifying the status of a client / supplier relationship
• Defining client satisfaction and determining its value and benefits
• Measuring client satisfaction, loyalty and intent to re-purchase
• Researching the client and their organisation
• Identifying key loyalty drivers and setting loyalty objectives
• Communicating with different buying decision makers
• Establishing first contact and creating high impact first impressions
• Identifying needs through appropriate questioning techniques and tools
• Building confidence and trust

Please note this course requires pre-work

Learning Objectives

• Initiate interpersonal communication with clients
• Establish client relationship management strategies
• Maintain and improve ongoing relationships with clients
• Build and maintain networks

This program is nationally accredited and includes assessment at AQF Level 4.

The learning outcomes provide the National Competency Standards for:

• BSBREL402A – Build client relationships and business networks

To download the course outline as a PDF, please click here.